Design and model application registration allows the entrepreneur to obtain an effective title that allows forbidding any production and/or commercialization of goods/services that are unauthorised copies or imitations of registered design or model application.
Therefore, this type of registration permits to obtain an effective title of exclusive use of registered aesthetic or decorative aspects of a good.
Innovative design makes goods more attractive than others commercialized by competitors and can reinforce their visual identity to consumers. These are only few reasons why a registered design/model application is an essential dimension of commercial strategies for companies and designer.